Business Development Manager

In This Role, Your Responsibilities Will Be:

1. Sales Strategy & Market Intelligence

   • Monitor market trends, pricing dynamics, and competitive landscape to identify and capitalise on sales growth opportunities.

   • Provide market-driven input into the New Product Development (NPD) process based on customer insights and emerging market needs.

   • Conduct competitive analysis and develop targeted action plans to strengthen market positioning and drive revenue growth.

2. Key Account Development & Management

   • Manage key accounts across the electrical industry, strengthen mutual cooperation, and lead / drive tailored solutions development through effective external and internal communications.

   • Identify and engage electrical contractors, wholesalers, and project developers, and actively pursue partnerships with high-potential customers to expand the customer base.

3. End User Focus

   • Gain in-depth understanding of end users' requirements across solar/energy, electricity transmission, and data centre sectors, and broader electrical industry trends.

   • Focus on solar/energy, electricity transmission, and data centre applications, identifying unmet customer needs to drive targeted sales efforts.

   • Develop and deepen sales relationships with electrical contractors, project managers, and other key end user segments, exploring new business opportunities and account models.

4. Electrical Wholesale Channel Establishment

   • Develop and establish an electrical wholesale channel strategy, identifying and onboarding suitable wholesale partners to build a scalable route to market.

   • Manage and grow relationships with electrical wholesalers, optimising pricing and incentive structures to drive adoption and channel loyalty.

   • Explore new go-to-market approaches within the electrical wholesale sector to expand reach and accelerate revenue growth.

5. Industry Engagement & Competitor Intelligence

   • Participate in electrical industry events, trade associations, and forums to raise Emerson professional tool brand awareness and influence.

   • Monitor key competitors' activities, product updates, and market movements to inform sales strategy.

Who You Are:

• A self-driven professional with strong business acumen and strategic thinking.

• An excellent communicator who can collaborate effectively across internal teams and external partners.

• A team player who thrives in a dynamic, crosscultural environment.

• Willing and flexible to travel as required to support business development activities.

For This Role, You Will Need:

• Bachelor's degree (B.A.) from a fouryear university.

• At least 5+ years of MNC working experience in a sales or product marketing role in B2B business.

• Proven experience in new product promotion and execution in business development.

• Good English capability, both oral and written.

• Good computer skills.

• Strong communication capability and the ability to work independently with a resultsoriented mindset.

Preferred Qualifications That Set You Apart:

• Engineering or business background preferred.

• MBA is a plus.
  

At Emerson, we foster a workplace where every individual is valued, respected, and empowered to contribute. We believe diverse perspectives drive innovation and help us better serve our customers and communities. We are committed to providing equitable opportunities for growth, development, and career advancement. Through collaboration, continuous learning, and a strong focus on wellbeing, safety, and inclusion, we create an environment where people can thrive and do their best work.