Commercial Brand Manager

The Commercial Brand Manager will create and deliver strategic brand plans and fully integrated marketing campaigns that delight our consumers, meet global brand direction and deliver the Pacific market's performance objectives.

Person Specification (Skills, qualifications, experience, and personal attributes)
5+ years of brand / product experience preferably in the consumer goods industry
Proven ability to successfully utilize all elements of the marketing mix to drive the business
Experience with P&L responsibility, budget, planning and management
Strong analytical skills; consumer insight to leverage into thinking and planning
Demonstrated success delivering on business results
Proven ability to manage multiple projects
Personal leadership skills that inspire and influence
Tertiary qualifications with a marketing specialization

Responsibilities & Accountabilities
Brand Marketing Plans
Communicate clear measurable objectives that deliver on both global brand direction and local objectives
Determine most effective strategies for the brands
Create cost effective promotional and communication plans
Maintain a comprehensive understanding of the Competitive and Retail environment to inform and develop brand strategies
Present brand plans both internally and externally as required

Line Plans
Review global line plans and assess local market potential by category
Develop product range selection and pricing strategy for AU & NZ
Source and process all related costing and royalty rates
Determine appropriate release dates
Develop and manage customer exclusive program
Manage advertising expenditure in accordance with set budgets
Manage sku productivity through effective forecasting and review
Review performance to ensure revenue, product margins and operating profit are on target

Forecasting & Inventory Management
Review and communicate brand sell through performance
Review and adjust forecasts accordingly
Review and adjust media and promotional plans accordingly
Work with Inventory Planning team to ensure timely stock allocation
Identify poor performers early and develop action plan
Manage closeout process in conjunction with Sales and Finance
Work with Inventory Planning to review aged inventory and develop action plan

Brand and Product Management
Prepare pitches for new product licenses as required by Global Brand Teams
Involvement in legal issues, and contractual negotiations
Develop full working knowledge of the playability and functionality of the products
Review products to ensure compliance with toy safety standards and product codes e.g. button cell batteries
Manage specification changes, packaging changes and in-pack offers
Respond to all quality control concerns in a timely manner
Respond to consumer enquiries as referred by Consumer Services in a timely manner

Digital Marketing
Ensuring brand and product messaging is distributed via available digital platforms including websites, apps and partner media sites
Working with the digital marketing team to ensure all product details are appropriate and correct for online mediums

Advertising & Promotion
Develop innovative promotional programs that deliver an immersive brand experience.
Prepare media and PR briefs in accordance with the agreed budgets and timetable
Review plans with the Head of Marketing to ensure objectives are met
Sign off on MBAs, POs and Invoices
Determine appropriate commercial selection and air dates
Review commercial accuracy and legality
Supervise commercial edits as required
Review post campaign and competitive analysis

Trade Marketing
Work with Customer Marketing to ensure effective in store implementation of brand plans
Provide creative direction and approve all POP and trade promotions, including licensor approval where applicable

Business Relationships
Develop strong relationships with the APAC regional marketing teams and global brand teams
Make contacts and build relationships with key promotional, entertainment and licensing partners
Maintain relationships with Licensing Agents and Principal Licensors
Maintain strong relationship with media & creative, agencies and encourage creative output
Constant liaison with Sales to maintain full integration of promotional program
Communicate all relevant information to Inventory Planning in relation to product categories
Support Consumer Services with all relevant products and information