Destination Marketing Partner
DIRECTORATE:
Business, Growth & Community
CLASSIFICATION:
Grade G
SALARY:
$93,324pa to $108,256 pa + 12% employer contribution to superannuation
REPORTING TO:
Team Leader Visitor Economy and Experience
EMPLOYMENT TYPE:
Temporary Full Time - up to 12 months
THE POSITION:
This position is responsible for effectively contributing to the implementation of the Albury Wodonga Destination Management Plan and all associated activities. Including coordinating and delivering a broad range of destination marketing activities that maximises the return on AlburyCity's investment. The position is also responsible for relevant visitor economy based business relationship building activities.
Our Organisation: We are the facilitator of a thriving, resilient and liveable city full of opportunities and the custodians of an environment like no other. We consistently deliver best-in-class leadership, services, facilities and experiences, providing exceptional living for our local community.
Diversity & Inclusion: We are committed to creating a diverse, equitable and inclusive workplace where everyone feels respected and supported. We encourage applications from all people, including Aboriginal and Torres Strait Islander peoples, people with disability, culturally and linguistically diverse backgrounds, LGBTQIA+ communities, and people of all ages and identities.
Our Values: These are the ways we work, with each other, with our community, and with our partners. They guide our day-to-day decisions, our culture and our direction. This is how we work together to make it happen.
- Accountability (We Own it): We take responsibility for our actions and decisions, support each other to do the same, and strive to do what's right, even when it's hard.
- Working Together (We Work Together): We support each other, share success, and know that when we work together, we go further.
- Integrity (We Do What's Right): We do the right thing, even when no one is watching. We are honest, transparent and fair.
- Future Focused (We Look Ahead): We think and act long term for a better future for Our People, community and environment.
Live Well Work Well: The health and safety of our people is more than a priority, it's a commitment embedded within our values. Unlike priorities which change over time, our values form the basis for all that we do; they define our purpose and what we stand for. We seek to have a positive impact by developing a holistic wellbeing culture that empowers everyone to be their healthiest and happiest version, resulting in a more engaged and productive workforce with lower incidence of illness and injury.
It is, and always will be, our goal to have a workplace free from harm.
Two Cities One Community: On 13 October 2017 AlburyCity and The City of Wodonga entered into an historic partnership between the two cities. In 2025 both Councils worked together to review and re-commit to the Partnership Agreement.
This partnership is a unique opportunity to develop a way forward that benefits our community as a whole with the aim of improving integration, productivity and social and economic development. It will focus on future growth that will continue to add value to both cities. Through this combined focus, underpinned by four key pillars of; leadership, economy, environment and community, we will unleash our potential and drive innovation for the benefit of the region and the nation.
Our Mission is to work together to achieve our community goals now and into the future. We understand that we are stronger together and can achieve more when working in collaboration. We will build on our current partnerships and shared values for thebetterment of Albury and Wodonga.
Child Safety: AlburyCity is committed to being a child safe organisation and our people support, listen to and empower children and young people. We create safe environments that minimise the risk of harm and we have ZERO tolerance for child abuse, violence and neglect.
KEY RELATIONSHIPS:
Internal
- Our people
External
- Our Customers
- Government Agencies
- Creative and Marketing Agencies and Contractors
- Tourism operators
- State and Regional Tourism Organisations
EMPLOYMENT CONDITIONS:
- Based on a 35 hour week, with actual days and times being Monday to Friday, 8.30am to 5pm, with an RDO in accordance with AlburyCity's RDO guidelines.
- This position may involve work outside normal working hours. Additional hours over the standard 35 hours will attract a time in lieu arrangement or payment of overtime rates as agreed with your supervisor.
- This position does not require you to wear a compulsory uniform, however you must follow the dress code requirements within the AlburyCity's Our People Dress Code Standards. Our People are required to present a smart and professional image to the public at all times including when in public and when working remotely.
- This position involves working in a predominantly indoor environment and using a computer is considered a core component of the role. There may be occasional visits to other work locations. The position requires an average level of aerobic and physical fitness to undertake occasional physical activities, such as walking and lifting, along with general manual handling tasks as part of a normal working environment. A medical declaration is required for this position.
- This position requires evidence of a current Australian National Police Check.
- This position is subject to alcohol and other drug testing
- This position is located at the AlburyCity Administration Building, 553 Kiewa Street, Albury with occasional visits to external sites/depots as required.
ESSENTIAL CRITERIA:
- Tertiary qualification in Marketing, Public Relations, Tourism or other related fields or equivalent relevant work experience.
DESIRABLE EXPERIENCE:
- Experience in marketing and tourism or business development.
- Experience in developing marketing strategy and implementing integrated campaign activity
- Experience in sales and customer relationships
- Class C Driver's Licence
SPECIALIST KNOWLEDGE AND SKILLS:
High level skills in:
- destination marketing
- project management and coordination
- production of high quality marketing content
- digital marketing and ability to write and publish web and social media content.
- Proven research and evaluation skills and knowledge of Google Analytics and Meta Analytics
- Experience in the use of content management systems, electronic direct mail systems and Adobe Creative Suite
KEY RESPONSIBILITIES:
- Support the Team Leader in the implementation of the Destination Management Plan in cooperation with other key staff.
- Work with the internal and external stakeholders to develop and implement annual marketing tactical activities for all campaigns, both on and off-line for Visit Albury Wodonga.
- Evaluate and report on marketing activity against agreed objectives.
- Monitor budget allocations.
- Support operational and organisational strategy development and planning including all administrative support for all tourism activity.
- Ensure effective content development and management for social media, digital advertising and collateral development.
- Support the Visitor Information Centre team as required to maintain and update the Visit Albury Wodonga website and social media platforms.
- Build and maintain relationships with industry, groups, and organisations including the City of Wodonga.
- Coordinate and facilitate industry development, Tourism Partner Forums, meetings, industry eDM distribution and familiarisations to ensure the success and appropriate and effective communication of information and activities.
- Support and assist in the formulation of bid documents for business events and other tourism related activities.
- Keep abreast of industry, regional and state tourism plans, strategies, policies and best practice.
- Perform other tasks or duties as directed by the Supervisor which are within the limits of the employee's skill, competence and training.
- Observe requirements of the WHS Legislation, relevant to the job and adhere to AlburyCity Policies and Procedures regarding WHS.
- Observe appropriate AlburyCity Policies and Procedures regarding day to day operations including Equal Employment Opportunity policies, AlburyCity's Dress Code and Standards Policy and AlburyCity's Code of Conduct.
