Head of Partnerships & Extensions

Your Impact

We're looking for a strategic and commercially minded leader to identify new growth opportunities, build high-value partnerships and unlock the full potential of our brands through sponsorships, licensing, merchandise and consumer experiences.

Reporting to the General Manager - Consumer Experience, the Head of Partnerships & Extensions will lead the strategy and execution of partnerships and extensions that strengthen our brands, grow revenue and create new opportunities across the business.

Key Responsibilities

• Set the vision and strategic direction across partnerships, sponsorships, licensing, merchandise and Club Connect initiatives.
• Build and deliver a three year growth roadmap that identifies new revenue streams, commercial opportunities and partnership models.
• Identify, negotiate and secure high value sponsorship, licensing and strategic partnership agreements that strengthen brand equity and commercial performance.
• Maximise value from key strategic partnerships and leverage them to create stronger consumer engagement, brand visibility and return on investment.
• Lead the financial strategy for the function, including forecasting, budgeting, investment decisions and performance optimisation.
• Use market, consumer and commercial insights to identify emerging opportunities and inform strategic decisions.
• Build and lead a high performing team while fostering a culture of innovation, strategic thinking and commercial excellence.

About You

• 10+ years commercial, business, sales, marketing or partnership leadership experience within FMCG, beverage or a comparable consumer focused environment.
• Demonstrated success identifying, evaluating and delivering new business growth opportunities and commercial ventures.
• Strong experience developing and managing strategic partnerships, sponsorship programs, licensing agreements and commercial alliances.
• Proven ability to negotiate complex, high value commercial agreements and create mutually beneficial outcomes.
• Strong commercial and financial acumen with experience leading budgets, forecasting, investment decisions and revenue growth initiatives.
• Exceptional understanding of consumer trends, market dynamics and how partnerships can create competitive advantage and commercial value.
• Highly collaborative with the ability to influence senior stakeholders across executive teams, customers, agencies, sponsorship bodies and external partners.
• Experienced people leader with a passion for developing capability, driving performance and building high performing teams.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.