Sponsorship Sales & Partnerships Lead
About Foundr
Foundr is a global media and education company for entrepreneurs, reaching millions of business owners every month through our podcasts (Foundr Podcast, Little Empires), 632K+ newsletter subscribers, 3.8M+ social audience, live events, and the Foundr Operators community. We partner with leading brands to connect them with our highly engaged founder and business-owner audience.
The Opportunity
Are you a driven sales professional who loves building lasting relationships and delivering real value? Foundr is looking for a Sponsorship Sales & Partnerships Lead to own the complete sponsor journey, from prospecting and pitching through to campaign delivery, renewals, and account growth.
This is a commercially focused, high-autonomy role for someone who can win new business, build trusted relationships with senior marketing leaders, and make sure every partnership delivers measurable ROI.
What You Will Do
Drive new sponsorship revenue
- Build and manage a qualified pipeline of prospective sponsors, proactively identifying DTC, e-commerce, SaaS, technology, and advertising brands.
- Develop and present integrated sponsorship packages across Foundr's podcasts, newsletters, social channels, events, and communities.
- Lead sales conversations with marketing directors, CMOs, founders, and other senior decision-makers.
- Negotiate and close 6-month and 12-month partnership agreements, in line with Foundr's minimum term policy.
- Maintain accurate pipeline, forecasting, and commercial activity records.
Manage and grow sponsor relationships
- Act as the primary point of contact for Foundr's sponsors throughout the partnership.
- Understand each sponsor's objectives, audience, and campaign requirements, communicating clearly at every stage.
- Identify opportunities to expand existing accounts through additional campaigns, placements, or longer-term agreements.
- Resolve concerns promptly and maintain a high standard of sponsor satisfaction.
Own sponsorship delivery
- Coordinate with Foundr's podcast, editorial, events, social, and production teams to deliver every contracted element - podcast placements, newsletter features, event branding, and social content - on time and to spec.
- Track deliverables against contract terms and proactively flag any delivery risks or delays.
- Provide sponsors with regular progress updates and performance reporting.
- Maintain a consistently high standard of execution - fulfillment quality directly drives renewal success.
Drive renewals and account growth
- Use campaign performance, sponsor feedback, and demonstrated ROI to secure renewals, implementing 15-20% price increases at each renewal.
- Run structured renewal conversations ahead of each agreement's expiry.
- Grow contract value through expanded packages and longer-term commitments.
Build strategic content partnerships
- Identify complementary media brands, creators, and platforms that align with Foundr's audience.
- Develop cross-promotional partnerships - podcast swaps, newsletter exchanges, co-created content, guest appearances, and distribution arrangements - that grow Foundr's reach without direct cost.
- Build and maintain a strong network of media and partnership contacts.
Who You Are
Essential
- Demonstrated experience in sponsorship sales, media sales, strategic partnerships, or integrated marketing solutions, with a strong record of prospecting, developing, and closing new business.
- Experience selling campaigns or partnerships valued at approximately $50K+ (aspiring toward $100K+).
- Confidence presenting proposals and commercial opportunities to senior marketing leaders and executives.
- Strong negotiation, relationship management, and account-growth skills.
- Experience coordinating campaigns or commercial deliverables across internal teams.
- Excellent written and verbal communication skills, with strong organisation and attention to detail.
- Ability to work autonomously while collaborating effectively with production and marketing stakeholders.
Highly regarded
- Experience selling podcast, newsletter, social media, events, or community sponsorship packages.
- Experience pursuing or closing partnerships valued at $100K+.
- An established network across DTC, e-commerce, SaaS, advertising, or entrepreneurial brands.
- Experience working within a media, publishing, education, or creator-led business.
- Familiarity with CRM, pipeline-management, and campaign-reporting systems.
How Success Will Be Measured
- Achievement of monthly and quarterly new sponsorship revenue targets.
- Growth of a healthy, qualified sales pipeline.
- Average contract value and adherence to the 6-month/12-month minimum term policy.
- Sponsor retention and renewal rates, including successful 15-20% renewal price increases.
- Expansion of existing sponsor accounts.
- Accuracy and timeliness of campaign delivery.
- Sponsor satisfaction and feedback.
- Strategic content partnerships that generate measurable audience growth.
The Offer
- A competitive base salary, plus superannuation.
- 5% commission on all collected sponsorship revenue.
- The opportunity to sell across an established global media portfolio with genuine reach - 632K+ newsletter subscribers and a 3.8M+ social audience.
- Significant autonomy and ownership of the sponsorship function, with direct exposure to senior leadership and key commercial decisions.
- Remote/hybrid working arrangements
Reporting Line
You will report directly to the CEO, transitioning to the Head of Partnerships should that position be appointed in future.
How to Apply
Submit your CV together with a brief response covering:
- The types and approximate values of sponsorship or media partnerships you've previously sold.
- An example of a new partnership you sourced and closed from initial outreach.
- Your experience managing campaign delivery, renewals, and account growth after a deal was signed.
Foundr welcomes applications from candidates with diverse backgrounds and experiences. Please let us know if you require any reasonable adjustments during the recruitment process.
