Marketing Manager - Communities

The Opportunity

As Marketing Manager – Communities, you will develop and deliver high-impact project marketing strategies across a portfolio of Aveo’s priority retirement communities, generating quality leads, increased sales tours and strong commercial outcomes. Combining strategic thinking with hands-on execution, you'll partner with a range of stakeholders, managing a significant marketing budget to ensure every campaign delivers measurable results.

Joining an award-winning Marketing team, you'll step into a well-established function with strong foundations, experienced colleagues and the autonomy to make an immediate commercial impact.

Your Impact

• Develop and execute local area marketing (LAM) strategies across a portfolio of priority retirement communities, ensuring investment is focused where it will deliver the greatest commercial return
• Own the planning and delivery of integrated marketing campaigns across a wide range of channels (e.g. digital, TV, radio, BVOD etc.) to generate quality leads
• Manage a significant marketing budget, making data-driven decisions that maximise campaign performance and return on investment
• Partner with the sales, operations and portfolio teams to align marketing activity with community priorities, stock availability and sales objectives
• Create targeted CRM and database campaigns that nurture prospective residents and encourage community visits
• Lead the promotion of local events, open homes and community activations that build awareness and generate meaningful customer engagement
• Monitor campaign performance using data and insights, continuously refining activity to improve lead quality and conversion outcomes
• Build strong relationships with internal stakeholders and external agency partners to ensure campaigns are delivered seamlessly and on brand
• Contribute to the ongoing evolution of Aveo's marketing strategy by identifying opportunities for innovation, continuous improvement and best practice
• Lead and develop your team, fostering a collaborative, high-performing culture that contributes to Aveo's continued success as an industry leader

What you'll bring

• Demonstrated experience in project, development, property or retirement living marketing (or similar industry), with a strong understanding of local area marketing strategies
• Proven ability to develop and execute integrated marketing campaigns that deliver measurable commercial outcomes
• Experience managing marketing budgets across multiple projects, campaigns or locations
• A collaborative approach with exceptional stakeholder management, communication skills and a passion for delivering outstanding customer experiences
• Excellent project management and multitasking skills, who thrives in a fast-paced environment
• Experience working with CRM platforms and reporting tools such as Microsoft Dynamics and Power BI (or similar)
• Experience within retirement living, property or the broader living sector—or a genuine interest in helping Australians make one of life's most important lifestyle decisions

Why Aveo?

• Own the marketing strategy for a portfolio of communities where your work directly influences commercial success and thriving communities
• Join a collaborative, high-performing marketing team that values innovation, partnership and continuous improvement
• Work across a diverse mix of channels, campaigns and projects, giving you genuine variety and the creative opportunity to execute your marketing expertise
• Be part of an industry-leading organisation that is committed to retirement living, helping more Australians discover communities where they can live well
• Enjoy the opportunity to visit communities, collaborate with local teams and see the impact of your marketing campaigns
• Career growth within The Living Company's diversified living platform across retirement living, student accommodation and build-to-rent
• Annual salary reviews and incentive scheme
• Health and well-being benefits including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs

Who we are

As a leader in retirement living, with 30 years' experience, Aveo provides the stability and confidence to try new things and keep innovating. Owned by The Living Company, we're on an exciting journey of growth. Our in-house range of services is holistic, supporting our customers in their independence for as long as possible. This helps us deliver seamless experience for our 10,000 residents across 60+ diverse communities nationwide. We're a dedicated group of over 1000 caring, friendly team members; united with our core values; Kindness, Care and Respect. Together we create thriving communities that help retired Australians be their best selves.

What's next

Apply now and take the first step in Bringing your Passion to life! We are ready to welcome you.