Product Marketing Lead
About the Role
RPMGlobal (RPM) is seeking a Product Marketing Lead to lead the development and execution of market-facing strategies that support RPM's business objectives.
The Lead will provide market insight, positioning leadership, and go-to-market direction across the product portfolio, working closely with product, sales, and regional marketing teams.
The ideal candidate for this role will be someone who is a strategic thinker, has commercial acumen, and provides strong cross-functional leadership.
This is a permanent full-time role based at RPM's headquarters in the Brisbane CBD.
Key Responsibilities
- Lead product marketing strategy across a global technology portfolio.
- Define product positioning, messaging and value propositions that differentiate our solutions.
- Drive go-to-market execution for product launches, acquisitions and strategic initiatives.
- Generate market and competitive insights to support business growth.
- Partner with product, sales and marketing leaders to maximise commercial outcomes.
- Deliver sales enablement programs that strengthen customer engagement and revenue performance.
- Lead and develop a high-performing product marketing team.
- Track performance and optimise marketing effectiveness.
AboutYou
- 6+ years' experience in product marketing, go-to-market strategy or a similar B2B marketing role.
- Tertiary qualification in Marketing, Business, Communications or a related discipline.
- Experience developing product positioning, value propositions and go-to-market strategies for complex products or solutions.
- Background in a technology, software or SaaS environment.
- Strong communication skills with the ability to translate technical concepts into compelling customer-focused messaging.
- Proven ability to influence and collaborate with stakeholders across product, sales and marketing teams.
- Strong project management and organisational skills, with the ability to manage competing priorities.
- Analytical and commercially minded, with a data-driven approach to decision-making.
- Self-motivated and adaptable, with the ability to thrive in a fast-paced environment.
- Excellent English language/communications skills, both written and spoken.
- Legally entitled to work in Australia.
About RPM
RPMGlobal is the mining industry's leading enterprise technology and training provider and has been at the forefront of change and innovation in the mining industry for almost 50 years.
We advance the mining industry towards a safer, more efficient, and more sustainable future through the delivery of innovative software solutions and deep domain mining expertise. Guided by our underlying principles of mining expertise, innovation, and sustainability, we strive to create safer and more efficient operations for our mining customers.
Our focus on providing advanced mining enterprise technology and training across the mining lifecycle enables us to guide customers through the industry's current and emerging challenges worldwide. This includes helping them meet the shift in social norms and consumer and investor ESG-related expectations.
Please, no agencies or recruiters.