Digital Activation Senior Executive

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client's businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking-what we call Allsorts-are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It's not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence-right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

Senior Digital Activation Executive

Why Join Us?

• Work on high-profile campaigns with significant media investment and real impact for a Tier 1 financial services category leader.
• Gain hands-on experience with enterprise-level tools like SA360, GA360, Adobe Analytics, Microsoft Ads, Meta, LinkedIn, TikTok, OpenAI Ads and emerging platforms.
• Work alongside experienced digital leaders in a supportive team with a strong culture of mentorship and collaboration.
• Access cutting-edge testing, automation, data integration and measurement frameworks typically found on enterprise-level accounts.
• Enjoy strong career development opportunities and exposure to innovative digital media strategies.

The Role

As a Senior Digital Activation Executive, you'll be responsible for supporting the activation, optimisation and performance of digital marketing campaigns that drive customer acquisition. Working across SEM and paid social channels, you'll partner with specialists, strategists and client stakeholders to deliver best-in-class campaign execution and measurable business outcomes.

This role offers a unique blend of operational ownership and continuous learning, with exposure to multimillion dollar budgets, advanced digital platforms and innovative testing strategies. You'll develop your technical expertise, contribute ideas that improve campaign performance, and build valuable experience operating within a highly sophisticated and regulated marketing environment.

What You'll Do

• Full ownership of day-to-day workflow and roadmaps
• Reviewing and responding to client briefs.
• Full responsibility for the accuracy of implementation, and ensuring campaigns deliver against client KPIs.

• Full responsibility for the accuracy of reporting, with the development of clear insights
• Significant involvement in client presentations, meetings and WIPs.
• Monthly invoicing, reconcile budgets and forecast on spend and revenue

What We're Looking For

• Experience managing SEM campaigns with a strong understanding of conversion-focused performance marketing.
• Ability to manage campaigns autonomously and deliver against performance objectives.
• Strong analytical capabilities and proficiency with Microsoft Office Suite.
• Exceptional attention to detail and organisational skills.
• A proactive mindset with a desire to learn and grow within digital media.
• Previous SEM implementation experience is highly regarded.
• Basic familiarity with AI tools such as Microsoft Copilot is a bonus.

Unfortunately, visa sponsorship cannot be offered, only candidates with unlimited Australian working rights can be considered.

#LI-AN1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberte flexibility approach - "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Egalite, enABLE, EmbRACE, and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes - so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you - we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.