International Media Manager - ANZ
International Media Manager - Australia & New Zealand (ANZ)
Recognised as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services.
The International Media Manager - ANZ is the key bridge between Global Media and local marketing teams, ensuring global media strategies are translated into locally relevant, high-performing campaigns across Australia and New Zealand.
This role acts as a trusted advisor and market advocate, representing ANZ needs within global planning while aligning local execution to global priorities. You will lead local media planning excellence, agency performance, and campaign delivery - driving measurable business impact across the PlayStation portfolio (Hardware, Software, Services, Peripherals, and Third-Party Marketing).
You will partner closely with Global Media, Campaign Management, Analytics & Insights, and agency teams to deliver coordinated, insight-led, and commercially effective media activity.
Main Responsibilities
Market Strategy & Campaign Delivery
- Translate global media strategies into locally relevant plans and activations
- Lead end-to-end campaign planning and execution across ANZ
- Ensure campaigns are data-informed, on time, on budget, and aligned to KPIs
- Maintain a comprehensive view of the campaign portfolio, aligning audiences, channels, and investment
- Feed ANZ insights into global planning to improve local relevance and impact
Agency & Partner Leadership
- Lead local media agency relationships, driving planning quality, performance, and accountability
- Improve briefing, reporting, and optimisation processes
- Be responsible for agency performance, resourcing, and financial management (budgets, POs)
- Build strong partnerships with local media owners and vendors to unlock value and innovation
Measurement & Performance
- Embed a test-and-learn, data-focused approach across all campaigns
- Oversee post-campaign analysis and ensure actionable insights
- Champion data-informed planning and budgeting within the ANZ territory
Collaboration & Influence
- Act as a connector between Global and Local teams, aligning priorities and ways of working
- Collaborate across international markets to share best practices and drive consistency
- Influence partners across functions to deliver strong commercial outcomes
- Liaise with the ANZ Commercial team on Retail media activity
Key Performance Indicators
- Delivery of high-performing, locally relevant media campaigns
- Strong alignment between global strategy and local execution
- Continuous improvement in campaign performance and efficiency
- Effective agency management and stakeholder collaboration
Requirements
- 5-6+ years' experience in media, marketing, or advertising (entertainment, gaming, or tech preferred)
- Strong understanding of the media and retail landscape across Australia and New Zealand
- Experience working within global or regional marketing environments
- Proven ability to lead media agencies (internally, within agency or externally managing) and cross-functional teams
- Experience delivering integrated, multi-channel campaigns
- Expertise in digital media (programmatic, paid social, search)
- Experience with campaign measurement, analytics, and optimisation
- Strong communication and partner management skills, with the ability to influence across global teams
- Highly organised, with the ability to manage multiple priorities in a fast-paced environment
- Curiosity for emerging tools and ways of working, with an interest in how automation and AI can improve planning efficiency, creative effectiveness, and decision-making
Preferred Qualities
- Strong market advocate mindset with ability to balance global and local priorities
- Analytical problem solver who can turn data into actionable insights
- Collaborative and adaptable, comfortable working across teams, cultures, and time zones
- Experience in entertainment, gaming, or culturally-led marketing, with an understanding of how brands connect with audiences through moments, communities, and content
- Passion for gaming, entertainment, and media
