eCommerce Specialist - Wolverine Brands

We’re looking for an experienced eCommerce Specialist based in either Melbourne or Sydney to join our Digital team and support the continued growth and performance of Wolverine Brands at The Accent Group, including Merrell and Saucony.

As an eCommerce Specialist, you’ll be responsible for managing the day-to-day trading and optimisation of multiple brand websites, ensuring products, campaigns and digital experiences are delivered seamlessly.

What you’ll be doing:

• Manage and optimise product content across multiple eCommerce sites including product setup, imagery, descriptions, categorisation and SEO
• Execute seasonal launches, campaigns and promotional activity across digital channels
• Build and maintain landing pages, homepage updates and onsite content to support key trading moments
• Partner with Merchandise, Marketing and Brand teams to ensure campaigns, products and promotions are delivered accurately and on time
• Monitor site performance, customer behaviour and conversion opportunities using analytics tools including GA4 and Looker Studio
• Identify opportunities to improve customer experience through site audits, CRO initiatives and UX enhancements
• Support A/B testing, experimentation and optimisation projects to drive conversion improvements
• Manage website merchandising including product hierarchy, search, navigation and onsite experience
• Own reporting across key eCommerce KPIs including traffic, conversion, sales and product performance
• Provide insights and recommendations to support trading decisions and digital growth

To succeed in this role, you will have the following:

• 3–5 years’ experience in eCommerce, digital trading or online retail
• Experience managing eCommerce platforms such as Fontis, Shopify, Salesforce Commerce Cloud, Magento or similar
• Strong understanding of website merchandising, CMS management and digital content optimisation
• Experience using analytics tools including GA4, Looker Studio, Hotjar or similar
• Understanding of CRO principles, A/B testing and customer journey optimisation
• Confident communicator with the ability to collaborate across Digital, Marketing, Merchandise and Brand teams
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) with strong reporting capability
• Basic understanding of HTML/CSS, SEO fundamentals and website troubleshooting is highly desirable

At Accent Group, we’re passionate about creating digital experiences that connect customers with the brands and products they love. If you’re digitally minded, commercially focused and excited by the opportunity to grow leading footwear brands online, we’d love to hear from you.