Customer Strategy Manager - Melbourne/Sydney, Remote
Our team
Vista's marketing & customer experience organisation serves, encourages, and delights customers. We also help others in our organisation do the same. From simple website interactions to advertising and communications, we are passionate about delivering value. We know our customers' needs and work to exceed their expectations. We touch every business element to grow and build the vista brand, reach new audiences, and offer the best possible experience for every customer.
What you will do
Lead the planning and briefing phases for regional crm activities. Ensure local implementation and review performance. Continuously optimize all touchpoints, including email, site, unboxing, and direct mail.
Make real-time campaign adjustments based on a continuous feedback loop and local findings, ensuring all regional activities remain closely aligned with the global strategic roadmap.
Complete targeted treatments for registered non-buyers (rnbs) and first time buyers (ftbs) to drive initial purchases and repeat rates.
Ensure relevancy at scale through personalized communications, cross-selling, churn prevention, and targeted content platforms.
Collaborate across functions to implement high-impact care initiatives like abandon cart and courtesy calls. These efforts aim to increase value generated profit (vgp) among high-value customers (hvc) and high-value potentials (hvp).
Support the regional rollout and testing of upcoming membership and dedication pilots to deepen value capture and broaden engagement.
Partner seamlessly with central teams to support systems integration, zero-party data capture, and omnichannel orchestration.
Your qualifications
At vistaprint, we aim to hire individuals who bring new ideas and perspectives to our teams and improve our culture. Regardless of your background or work experience, we encourage you to apply-even if you feel you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
5-10 years of marketing experience, with a primary specialization in crm, lifecycle marketing, and retention in an e-commerce environment.
Bachelor's degree or equivalent experience in marketing, communications, business, economics, mathematics, or other related fields.
Proven ability to complete localized, multi-channel crm campaigns (email, site, sms).
Strong analytical skills with the proficiency to analyse data and draw strong conclusions to build marketing/action plans.
Excellent verbal and written communication and presentation skills, regularly communicating, voicing ideas, and influencing senior leadership and other collaborators.
Nice to have
Experience working in a fast-paced e-commerce environment with ambitious commercial targets.
Previous involvement in the development or rollout of customer loyalty or membership programs.
Experience in the creation and execution of direct mail campaigns.
Why you'll love working here
There is a lot to love about working at vistaprint. We are an award winning remote-first company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our vista behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About us
Vistaprint is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, vistacreate, 99designs by vista and vistaprint represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to diversity, equity, & inclusion
Vistaprint exists to help our customers live their dreams. Each dream is unique - and the vistaprint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.
Equal opportunity employer
Vistaprint, a cimpress company, is an equal employment opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
