Digital Marketing & Lead Generation Coordinator for a Cleaning Company in Australia (Home Based Part Time)

Digital Marketing & Lead Generation: Create, manage, and optimise Meta advertising campaigns across Facebook and Instagram. Create, manage, and optimise Google Ads campaigns. Monitor campaign performance and implement ongoing improvements to maximise return on investment. Conduct keyword research, audience targeting, and competitor analysis. Create advertising copy, graphics, and marketing content aligned with company branding. Develop and manage lead generation campaigns and landing pages. Produce weekly and monthly performance reports with recommendations for improvement. Track and report on lead quality, conversion rates, and campaign effectiveness. Assist with social media content creation, scheduling, and community engagement. Lead Management & Customer Engagement Respond promptly to customer enquiries received via phone, email, website forms, social media, and online advertising campaigns. Qualify incoming leads and book appointments, quotations, or consultations as required. Follow up leads and maintain regular communication throughout the sales process. Maintain accurate customer records within HubSpot CRM. Ensure all customer interactions are professional, timely, and aligned with company standards. Recruitment Support: Create and manage job advertisements across platforms such as Indeed and Seek. Review applications and maintain an organised recruitment pipeline. Conduct initial candidate screening and shortlist suitable applicants. Coordinate interviews and communicate with candidates throughout the recruitment process. Assist with onboarding administration, reference checks, and recruitment documentation. Administrative Support: Maintain accurate records, reporting, and documentation across marketing, sales, and recruitment activities. Assist with process improvement initiatives and business administration tasks as required. Support management with ad hoc administrative projects and operational activities.