Digital Marketing Manager for a Data Protection Company in Australia (Home Based Part Time)

Plan, execute, and optimize digital marketing campaigns across paid advertising platforms including Google Ads, LinkedIn, Meta, and Instagram. Manage advertising budgets and monitor return on investment (ROI) to ensure cost-effective campaign performance. Conduct A/B testing on creatives, messaging, and audience targeting to improve campaign effectiveness. Build, maintain, and optimize automated workflows and nurture sequences using HubSpot CRM. Manage customer pipelines, lifecycle stages, reporting, and marketing attribution within HubSpot. Create, design, and schedule engaging content for social media platforms using Canva or similar tools. Maintain a consistent content calendar and brand presence across digital channels. Support SEO initiatives, website updates, landing page optimization, and email marketing campaigns. Track key performance metrics such as cost per lead (CPL), conversions, and campaign ROI, while providing weekly performance reports and insights.