SEO Manager

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels - it's not a policy. It's behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority - it's championed by our own people internally and is a regular conversation.We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.

Job Description

The transformation you will experience: We are hiring for an SEO Account Manager to support our growing team. The successful candidate will work closely with the SEO Director in delivering effective and holistic SEO campaigns that exceed client objectives. They'll go beyond client briefs & push the boundaries of the SEO offering, managing the execution and delivery of SEO work and continuously developing their own expertise and digital knowledge. As the SEO Account Manager, you will understand how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work. You will understand the value of running an efficient and scalable SEO programme and help the wider team build processes and solutions to effectively meet the needs of a growing department. You will work closely with the SEO Director in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality. As well as this, you'll be responsible for nurturing and developing our relationship with key client stakeholders. There is a tremendous opportunity for growth in this role. You'll have a major impact on our direction and strategy, as well as being exposed to business operations and decisions which will advance your knowledge and capabilities fast.

Your scope will include:

Support the development and execution of high-performing SEO content strategies by conducting keyword research, content gap analysis and competitor reviews. Partner with internal teams to ideate, plan and produce engaging, search-optimised content that drives organic visibility, attracts qualified audiences and supports broader business objectives. Deliver data driven technical and content recommendations to improve website performance, user experience and search engine rankings. Conducting site audits, identifying optimisation opportunities, improving site architecture, metadata, internal linking and supporting best practice SEO implementation. Conduct comprehensive off site SEO audits and provide strategic recommendations to strengthen website authority and online visibility. Support backlink analysis, digital PR opportunities and other initiatives designed to improve domain authority and enhance organic search performance. Leverage data, analytics platforms and SEO tools to identify opportunities. Uncover performance trends and inform strategic recommendations. Translate complex data into actionable insights through regular reporting, keyword analysis and performance reviews that demonstrate business impact. Build strong relationships with clients by developing a deep understanding of their business, industry and objectives. Act as a trusted advisor, proactively communicating recommendations, managing expectations and delivering exceptional service to drive client satisfaction and long term partnerships. Support the growth of a holistic search offering by collaborating across SEO and Paid Search teams. Identify opportunities where organic and paid strategies can work together to maximise performance, share insights across channels and deliver integrated solutions that drive measurable results. Stay abreast of the latest SEO trends, search engine updates and emerging digital marketing best practices. Contribute innovative ideas and recommendations that help clients remain competitive in an evolving search landscape. What type of person will be successful in this role: Experience in an SEO role, ideally agency side. Strong grasp of Microsoft Office programmes, especially PPT and Excel. Experience of working within a fast-paced agency environment with high-value clients. An excellent communicator. Confident, comfortable, and professional when communicating with clients and third parties A solid understanding of how to measure impact of SEO-based strategies through analytics platforms and other external metrics A good understanding of how websites and search engines work. Able to demonstrate an (intermediate) understanding of how web languages like HTML work. Strong knowledge of how to identify organic search opportunity, set business relevant KPIs & project organic search performance.

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Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberte flexibility approach - "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Egalite, enABLE, EmbRACE, and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes - so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you - we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.