Social Content Lead (ShortForm)

About Fetch

Fetch is how modern pet parents give their pets the best care . One pink app for insurance, health, and care - easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.

We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You'll make content that feels native, use AI to move faster, and iterate hard based on performance.

• Location: Sydney (Hybrid - Tue/Wed/Thu in-office)

• Compensation: Series A salary + meaningful equity upside

• Tools: iPhone / mirrorless camera, lav mic, basic lighting

• Editing: CapCut, Premiere Pro, Final Cut, or DaVinci Resolve

• Tooling: Descript, Runway, Higgsfield, ElevenLabs, Claude, - whatever you need to ship great content, no token limits

What you'll do

You'll own the end-to-end short-form machine: concept script shoot edit post learn iterate.

• Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready)

• Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings

• Shoot + edit fast, with taste (phone-first, low-friction, high output)

• Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits)

• Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes)

• Track what's landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard

What you'll make

The vibe: fun, native, engaging-first Think "TikTok series," not "brand content."

You'll make:

• POVs pet parents actually share ("things I wish I knew", "my dog did WHAT", "vet explains in 15 seconds")

• Repeatable series with a format + running joke (recurring characters, templates, bits)

• Creator collabs end-to-end (brief script review iterate)

• Big swings that earn attention (stunts, challenges, cultural moments)

• Paid-ready variants (multiple hooks/opens/edits for rapid A/B testing)

In-office "shows" we want to build:

• Week at Fetch (shipping, wins, learnings)

• Dog of the day (office dogs, chaos, wholesome moments)

• Hot takes at Fetch (opinions, debates, contrarian POVs)

• Behind the scenes with prodyct, ops, vets, product (what we're building + what we're testing)

What we're looking for

• Taste: you know what looks native versus "ad-like"

• Hooks: you can structure stories for watch time

• Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci)

• Culture: you're deep in TikTok/Reels/Shorts and spot trends early

• AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.)

• Outcomes mindset: you care what performs and why

What it's like here

We're ambitious, collaborative, and genuinely enjoy building together.

• You'll have a lot of autonomy to be brave and try your ideas

• Weird is welcome. We value unexpected perspectives and people who think differently, so just be you

• Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn

• Work on a product genuinely loved by thousands of pets and pet parents

• We're growing FAST. It's an exciting time to join and you'll directly impact the future of pet health

And the perks:

• Competitive Series A salary + meaningful equity

• Hybrid working (3 days Sydney office, flexible WFH)

• Latest MacBook Pro and a top setup

• Two team retreats each year (Blue Mountains, SXSW, Hunter Valley)

• Office dogs for cuddles and interruptions

• Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

How to apply

Apply to the link and include:

• Your TikTok / IG / YouTube links (or a folder of work)

• 1-3 pieces you made end-to-end that show your range (organic or paid)

• If you have it: a link to a results screenshot (watch time, shares, CTR, CPA, whatever's relevant)

• Your best piece and why you think it worked

• A system you've built to ship consistently

• One experiment you'd run for Fetch in the next 30 days

If this sounds like you, we'd love to see your work.

Interview Process

• Intro chat: Mutual fit, role scope, and what you're excited to create

• Portfolio / walkthrough: A couple of projects you've worked on

• Meet the team: Working style, collaboration, and day-to-day at Fetch