Business Development Representative
Overview
The BDR plays a critical role in driving pipeline growth and supporting overall revenue targets for the Sales organization. This role is responsible for managing early-stage prospects, generating new opportunities through both inbound and outbound activities, and building a strong pipeline aligned to business objectives.
Success in this role requires effectively engaging prospects using a variety of communication methods, including tailored messaging, outreach strategies, and marketing resources. The BDR works to secure qualified meetings that are accepted by sales representatives, contributing to the achievement of monthly, quarterly, and annual targets.
Working closely with Sales and Marketing teams, the BDR is accountable for developing and managing their assigned territory, proactively identifying opportunities, and maintaining a consistent pipeline of high-quality leads.
Responsibilities
Performance:
- Consistently achieves good-standing through regular monthly quota attainment
- Serves as an example to the team for what -best practice' looks like.
- May participate in Tenured BDR track led by BDR Enablement, receive a mentor outside the BDR organization, serve as a mentor within the BDR organization. Territory management
- Research, identify, and generate weekly meetings with Finance and Accounting professionals.
- Stay abreast and informed of trends and market data in target market segments in order to tailor outreach to prospects that will create opportunities.
- Partner with the field organization (sales) to drive the day-to-day interactions that identify prospects for long-term business opportunities
- Analyze and determine key customer insights from business drivers, market trends, customer feedback, and operating metrics in order to make decisions on how to best convert prospects to qualified sales opportunities. Pipeline management
- Qualify, build, and manage an accurate meeting pipeline
- Conduct daily volumes of activity including outbound cold calls, emails, & social selling
- Forecast achievement and monitor success with high accuracy, adjusting approaches and techniques used based on data and responding in an agile manner Partner management
- Manage a book of prospects by understanding target accounts and organizing how to approach them daily.
- Collaborate with multiple business partner in order to effectively schedule prospect meetings and achieve qualified meetings (QMs).
- Select appropriate outreach avenues (sequences, emails, talk tracks, direct mail campaigns) based on the prospect details including Persona, Account Size and structure.
- Provide feedback to Marketing team members on what assets and outreach are resonating and which are not in order to iterate on the resources available. Use of Resources: Tech, Marketing, etc.
- Input accurate data into Salesforce for tracking prospect interactions and information
- Leverage multiple marketing platforms such as Salesforce, Outreach, and LinkedIn Navigator to best engage with prospects.
- Leverage resources (over 500 sequences) and campaigns (direct mailers, field events, etc.) to effectively create qualified meetings.
- Perform other duties as assigned.
Qualifications
Years of Experience in Related Field: 1 year of full-time corporate/professional work experience.
Education: Bachelor's degree from an accredited University preferred Technical/Specialized Knowledge, Skills, and Abilities:
- Proficient in Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.)
- Excellent written/verbal communication skills, and the ability to tailor messages to the audience-level
- Strong problem-solving skills
- A motivated, driven and self-starter attitude
- Ability to work in a fast paced, team environment
- Ability to take initiative
- Effective time management and prioritization skills
- Ability to shift between competing priorities without losing focus
- High attention to detail for data integrity
