GenAI Senior Digital Transformation Lead / GenAI Senior Capability Lead

Role: GenAI Senior Digital Transformation Lead / GenAI Senior Capability Lead

Location: Sydney, Australia (Remote but frequent travel. Likely 15 days a month in OLIVER / client offices across APAC)

About the role:

Awareness and adoption of GenAI has accelerated dramatically over the last 12-18 months, moving from experimentation to enterprise deployment. What began as prompt-based content generation has now evolved into a broader ecosystem of multimodal models, AI-assisted production workflows, copilots, and increasingly agentic systems capable of planning, reasoning, orchestrating tasks, and working across integrated toolchains.

At OLIVER, our client business continues to grow year on year, and the diversity and sophistication of client engagements continue to evolve rapidly. One of the biggest growth areas is within AI-enabled transformation across content, operations, strategy, workflow automation, and marketing effectiveness. We have a unique opportunity to help our clients unlock greater efficiency, deliver assets at speed and scale, elevate creative quality, improve performance, and redesign how work gets done through AI.

The GenAI Senior Capability Lead is a key leadership role responsible for identifying, shaping, implementing, and scaling AI-driven solutions across client accounts and internal agency operations. This individual will work closely with creative, strategy, technology, operations, data, legal, and client stakeholders to identify where GenAI, automation, and agentic workflows can create meaningful business value.

This role is not only about introducing tools. It is about building sustainable capability: defining use cases, building and scaling solutions, embedding new ways of working, driving adoption, managing risk, and ensuring AI is deployed responsibly and effectively in a way that improves both outcomes and operating models.

What you will be doing:

Awareness and adoption of GenAI has accelerated dramatically over the last 12-18 months, moving from experimentation to enterprise deployment. What began as prompt-based content generation has now evolved into a broader ecosystem of multimodal models, AI-assisted production workflows, copilots, and increasingly agentic systems capable of planning, reasoning, orchestrating tasks, and working across integrated toolchains.

At OLIVER, our client business continues to grow year on year, and the diversity and sophistication of client engagements continue to evolve rapidly. One of the biggest growth areas is within AI-enabled transformation across content, operations, strategy, workflow automation, and marketing effectiveness. We have a unique opportunity to help our clients unlock greater efficiency, deliver assets at speed and scale, elevate creative quality, improve performance, and redesign how work gets done through AI.

The GenAI Senior Capability Lead is a key leadership role responsible for identifying, shaping, implementing, and scaling AI-driven solutions across client accounts and internal agency operations. This individual will work closely with creative, strategy, technology, operations, data, legal, and client stakeholders to identify where GenAI, automation, and agentic workflows can create meaningful business value.

This role is not only about introducing tools. It is about building sustainable capability: defining use cases, building and scaling solutions, embedding new ways of working, driving adoption, managing risk, and ensuring AI is deployed responsibly and effectively in a way that improves both outcomes and operating models.

What you need to be great in this role:

The Right Fit:

• Senior AI / Innovation / Digital Transformation leaders in an agency, consulting, or in-house environment, leading the adoption of GenAI tools, workflow change, and capability building across multiple teams.
• Creative Technology / Marketing Technology / Automation leaders who bring hands-on experience of embedding AI into content, production, operations, or marketing workflows while balancing governance, practicality, and adoption.
• GenAI Capability or Enablement leaders who understand the latest AI landscape, including multimodal tools, copilots, and agentic workflows, and can turn emerging technology into meaningful operational and commercial impact.
• Passion for and curiosity about AI, emerging technologies, and their application in creative, marketing, and operational environments.
• Practical understanding of the current GenAI landscape, including LLMs, multimodal models, copilots, workflow automation, and the emerging role of agentic systems.
• Strong understanding of responsible AI considerations including compliance, legal/IP implications, privacy, security, accuracy, bias, and human oversight.
• Experience working cross-functionally with creative, strategy, operations, analytics, product, legal, and technology stakeholders.
• Significant experience leading large-scale enterprise digital transformation programmes and the related change management required.
• Proven ability to influence change and make tangible improvements across teams, workflows, and business outcomes.
• Strong presentation, verbal, and written communication skills, with the ability to articulate complex ideas in simple business terms to all levels of management, including senior leaders.
• Comfortable operating in ambiguity, moving between strategic thinking and hands-on delivery.

The Non-Negotiables:

• Experience deploying GenAI solutions in marketing, advertising, content supply chain, creative operations, customer experience, or digital production environments.
• Familiarity with agentic workflow design, orchestration platforms, AI automation tools, prompt chaining, retrieval-based systems, or human-in-the-loop workflow design.
• Experience with enterprise rollout of AI pilots, creative AI tools, or AI-enabled workflow platforms. Understanding of how to evaluate model/tool fit across different use cases including text, image, video, audio, and research/insight generation.
• Experience shaping AI-related commercial models, managed services, or transformation programmes for clients.

Req ID: 16338

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