Gaming Community & Influencer Manager

Our client is looking for a highly operational, community-savvy advocate to support the game. As our boots on the ground, you’ll help localize and execute community activations, grassroots events, and campaign strategies that truly resonate with local players.

You’ll work closely with the client’s APAC teams to support direct-to-player communications, identify local trends, surface community feedback and opportunities, help build and look after our influencer ecosystem and collaborate with agencies and partners.

This is a 9 month contract role for someone who knows how to turn that passion into meaningful player impact.

Responsibilities:

• Collaborate closely with the client's Publishing Lead and APAC teams to shape local strategies for direct-to-player communications, ensuring a consistent and resonant experience
• Identify where players gather; from Discord servers and fan sites to grassroots tournament hubs, and evaluate opportunities for local engagement.
• Help execute campaign plans at the local level, translating high-level strategy into community & grassroots execution that make players proud.
• Propose and lead the execution of events, meetups, and community initiatives tailored to resonate deeply within the local player base.
• Work with local agencies and vendors to ensure smooth, high-quality execution across all touchpoints — digital, physical, and everything in between.
• Regularly monitor and report local player feedback, community conversation trends, and emerging concerns to help steer campaign messaging and content.
• Design inclusive initiatives that celebrate community content and foster storytelling in collaboration. Identify opportunities to spotlight and elevate community-led projects.
• Monitor local influencer and streamer activity, track related KPIs, and provide reporting to ensure visibility into the success of our partnerships.

Required Qualifications:

• 3+ years' experience working in and managing online communities - including digital marketing, and influencer strategies
• Strong understanding of regional/cultural landscape and gaming communities in Australia and New Zealand
• Experience with community best practices, including communication strategies, user acquisition, and driving users through the funnel
• Strong communication skills. You are able to clearly convey ideas, build reports, and collaborate across distributed teams.
• Operational excellence; you're highly organized, detail-oriented, and capable of managing multiple projects simultaneously with limited supervision.
• Ability to travel domestically and internationally as needed

Desired Qualifications:

• Deep understanding of creator needs and challenges throughout their content journey
• Experience developing strategies to localize campaigns for targeted audience
• Experience with Games as a Service model titles
• Experience facilitating collaborations between developers and creators

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!