Posted 12 June, 2026
Digital Automotive Growth & Partnerships Manager
Plenti
Sydney
Full Time
Reference: 113_553764_9ee4ac35-b38c-4c2c-9743-c9ea402c8350
Who is Plenti?
Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.
We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 250 people based in Australia, Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team, as we go about building Australia's best lender.
Plenti is a founder led business that launched in 2014, listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $3 billion.
About the role:
The Automotive Growth & Partnerships Manager is a commercially focused role responsible for driving the growth, performance, and profitability of Plenti's automotive lending portfolio. You will own origination performance across direct digital channels and automotive partnerships, with a primary focus on growing Direct-to-Consumer car loan volumes and optimising acquisition efficiency across the full customer funnel. Working at the intersection of product, growth, and partnerships, you will translate customer insights, market intelligence, and performance data into initiatives that improve conversion and deliver sustainable portfolio growth. This role collaborates closely with Growth, Marketing, Sales, Risk, Operations, Customer Experience, and Technology teams, and is well suited to someone who thrives in a fast-paced, data-driven environment and brings sharp commercial instincts to everything they do.
Key responsibilities:
Channel Performance & Origination Growth
The Automotive Growth & Partnerships Manager is a commercially focused role responsible for driving the growth, performance, and profitability of Plenti's automotive lending portfolio. You will own origination performance across direct digital channels and automotive partnerships, with a primary focus on growing Direct-to-Consumer car loan volumes and optimising acquisition efficiency across the full customer funnel. Working at the intersection of product, growth, and partnerships, you will translate customer insights, market intelligence, and performance data into initiatives that improve conversion and deliver sustainable portfolio growth. This role collaborates closely with Growth, Marketing, Sales, Risk, Operations, Customer Experience, and Technology teams, and is well suited to someone who thrives in a fast-paced, data-driven environment and brings sharp commercial instincts to everything they do.
Key responsibilities:
Channel Performance & Origination Growth
- Own end-to-end origination performance across direct and partner automotive channels, including applications, approvals, settlements, conversion rates, acquisition efficiency, and contribution margins.
- Monitor and report on channel and portfolio performance to surface trends, risks, and opportunities, translating data into clear commercial actions and stakeholder recommendations.
Direct Acquisition & Funnel Optimisation
- Drive Direct-to-Consumer car loan growth across digital channels, partnering with Growth and Marketing to optimise lead generation, acquisition efficiency, and conversion through data-driven campaign and funnel improvements.
- Lead funnel performance by using analytics to identify drop-off points, test improvements, and implement initiatives that increase application completion and approval rates across the customer journey.
Automotive Partnerships
- Manage and grow automotive partner relationships, including campaign execution, pricing initiatives, incentive programmes, and ongoing performance optimisation across the partner portfolio.
- Identify opportunities to deepen engagement with existing partners and support the onboarding of new automotive partners, including dealers and finance brokers, to expand Plenti's distribution reach.
Product & Pricing
- Own automotive product performance by defining priorities, analysing customer and commercial data, and driving initiatives that improve acquisition, conversion, and profitability across the customer lifecycle.
- Develop and execute pricing strategies that drive origination growth and profitability, drawing on market trends, competitor activity, and customer behaviour to identify and test commercial levers.
Data-Driven Growth & Insights
- Use customer, funnel, and channel data to identify opportunities to improve acquisition, conversion, and portfolio performance, translating insights into actionable recommendations on pricing, messaging, targeting, and customer experience.
- Work cross-functionally to prioritise and deliver growth initiatives, partnering with Growth, Marketing, Risk, Operations, and Technology to improve commercial outcomes and customer engagement.
Key Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 3+ years' experience in Product Management, Growth, Partnerships, Commercial, or Portfolio Management roles
- Experience in financial services, consumer lending, automotive finance, fintech, or similar industries
- Proven experience driving growth across B2C and B2B digital acquisition channels
- Experience working with OEMs, dealers, or automotive ecosystems (highly regarded)
- Strong commercial acumen with experience in pricing, growth, or performance optimisation
- Demonstrated success driving origination growth, acquisition, or channel performance
- Experience managing external partners or strategic relationships
- Strong analytical skills with ability to translate data into commercial action
- Excellent stakeholder management and communication skills
What's life like at Plenti?
Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It's a place where everyone can "make it happen" and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then join to help us reshape Australia's financial eco-system for the good.
In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to help you connect with your colleagues.
Plenti is committed to a diverse and inclusive workforce.
We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know of any reasonable adjustments you may need during the interview process so we can accommodate you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
