Marketing Manager

Marketing Manager

Sydney, New South Wales | Full-time

About Us - Who are we?

We believe in playing our part - as an Australian leader in aquaculture and leading seafood brand - to ensure a prosperous, healthy planet for future generations. Every day, we proudly play our role in the global production of responsibly farmed Salmon, Barramundi and Prawns that enables us to make a valuable contribution to feeding Australians and the world.

About Your Role

This is an exciting time to join as part of a growing commercial team, leading our flagship brand Tassal - the most powerful brand in the protein category (Kantar, January 2026 ).

Reporting to the General Manager - Marketing and Innovation, you will play a key role as their 2IC, responsible for bringing the marketing strategy to life through a high-performing, multi-disciplinary brand team, plus agency partners. You will drive effective working rhythms, build team capability and engagement, and ensure strong brand and communications plans translate into meaningful commercial outcomes.

This is a hands-on role suited to a marketing professional who thrives in a fast-paced environment and enjoys taking ownership of delivery across consumers, categories and channels, including retail grocery, out of home and international. You will bring a strong commercial lens, with the ability to translate strategy into action, driving category and brand growth through a solutions-focused and creative approach.

You will lead, coach and develop your team, fostering a strong focus on execution and continuous improvement. With excellent communication skills, you will work across teams and stakeholders to champion the ongoing evolution of the Tassal brand, building consumer connection and driving engagement across the business.

Key Responsibilities

• Operationalise the brand team to execute brand and portfolio strategies to drive brand growth, market share and increased ROI

• Turn strategy into meaningful action by delivering integrated marketing campaigns across ATL, PR, social, digital, trade, and retail channels in collaboration with agency and internal teams.

• Work with insights and agency partners to continue to evolve the presentation of the brand proposition across product, packaging and foundation and communications' touchpoints

• Partner with category and sales to deliver commercial outcomes through compelling new products, activations and trade programs

• Manage and optimise marketing budgets to maximise ROI

• Travel domestically occasionally to our farming and production facilities

What skills we are seeking

• Strong people leadership and coaching capability

• Action orientated - delivers outcomes in a highly organised & timely manner

• Exceptional organisational, prioritisation skills and AI enabled workflow management capability

• Strong communication and stakeholder management - able to simplify and clarify, strong storyteller

• High attention to detail and follow-through

• Self-motivated, persuasive and a passionate influencer, comfortable in engaging with key business stakeholders

• A respectful and empathetic approach matched with the ability to deliver

• Displays an agile and growth mindset, as well as being able to navigate ambiguity and execute if priorities change

Experience & Qualifications

• 8-10 years years experience in Senior Brand and Marketing manager roles

• 4+ years of demonstrated experience in direct people leadership

• Tertiary qualification (Bachelor of Business/Marketing or equivalent) with an understanding of current and future marketing trends and direction

• Proven experience delivering brand outcomes, ideally within FMCG or product-based environments, with exposure across consumer, retail and out-of-home channels

• Strong experience leading and executing integrated campaigns and extensions to events, partnerships, sponsorships, influencers and local area marketing with agency partners

• Demonstrated experience in brand portfolio and communication re-launches including strong media management capability

• Strong communication and storytelling capability

What's in it for you

Based at our refurbished Sydney Olympic Park office, with hybrid working (3:2 split) and flexibility to work from agency offices

• Strong focus on learning and development,

• Opportunity to be part of a global organisation with expanding career pathways

• Access to our Employee Assistance Program

• Discounted seafood

• Generous Helly Hansen discount

• Access to a range of financial and lifestyle benefits, including discounted private health insurance (Bupa & St Lukes), low interest rates with Bendigo Bank, and savings on everyday expenses through the Maxxia Rewards program

Our people each contribute in diverse ways, embracing our business values and harnessing our can do - safely culture with purpose and intent. Our shared values are an essential part of our business culture, they define us. They underpin and guide our commitment, attitude, how we work and the quality of our products. We are passionate, we achieve together, we own it, and we can do safely.

We believe that a culture of inclusion leads to diversity of experience, perspective and thinking, which in turn, leads to an amazing place to work and unlocks better outcomes for our people.

Ready to Apply?

If this is a story you want to be part of, we would love to hear from you. Apply today, or for a confidential conversation, please contact [email protected]