For Pooling: Digital Marketing Manager

Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels Manage and optimize paid advertising campaigns across various platforms (e.g. Facebook, Google, TikTok, Pinterest, etc) to ensure maximum ROI Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts Manage and stay within a set marketing budget