Marketing Communication Specialist, FV APA
At AGCO, we don't just build machines-we help feed the world. Through our Farmer-First approach, we deliver smart, sustainable farming solutions that empower farmers to be more productive and profitable.
Within AGCO, Fendt and Valtra represent two of the most innovative and distinctive brands in the global agriculture industry-each with a unique identity, strong heritage, and exciting growth journey across ANZ.
Fendt is our premium, high-tech brand, globally recognised for precision engineering, cutting-edge innovation, and superior performance. It sets the benchmark for modern farming technology and digital integration.
Valtra is known for its versatility, durability, and custom-built solutions, offering farmers practical, reliable machines tailored to diverse conditions-from mixed farming to specialised applications.
Together, these brands provide a powerful, complementary portfolio-combining performance, innovation, and adaptability to meet the evolving needs of farmers across Australia and New Zealand.
Why This Role Matters
This is not just another marketing role-this is your opportunity to bring two iconic brands to life in the ANZ market.
As a Marketing Communications Specialist, you will play a key role in shaping how Fendt and Valtra connect with farmers, dealers, and industry stakeholders-building brand presence, driving engagement, and supporting commercial success.
You'll work across both brands, balancing:
Fendt's premium, innovation-led storytelling, and
Valtra's practical, customer-driven positioning
This is a unique role where creativity meets strategy, and where your work will have a direct impact in the field.
What You'll Do
Drive Brand & Campaign Excellence
Support the planning and execution of integrated campaigns for Fendt and Valtra across ANZ
Tailor brand messaging to different customer segments and market needs
Support product launches, dealer campaigns, and seasonal initiatives
Create Compelling Dual-Brand Storytelling
Develop high-impact content across digital, social, video, and print
Bring to life:
o Fendt's innovation, performance, and technology leadership
o Valtra's customisation, reliability, and versatility
Localise global campaigns to resonate with ANZ farmers
Strengthen Dealer & Market Engagement
Partner with dealer networks to drive campaign execution and brand consistency
Provide marketing tools, assets, and support to enable dealer success
Coordinate events, field days, and on-farm activations
Enhance Digital & Customer Engagement
Manage website and social media channels for both brands
Track campaign performance and optimise engagement
Identify new opportunities to grow brand awareness and lead generation
What You Bring
Ideally a minimum of 2 years' experience in marketing, communications, or brand roles
Strong content creation and storytelling capability across channels
Ability to balance and differentiate multiple brand identities
Experience working with stakeholders, agencies, or dealer networks
A proactive, hands-on approach with strong attention to detail If you're passionate about brand building, storytelling, and connecting with real customers in meaningful ways-this is your chance to help shape how Fendt and Valtra show up across ANZ.
Bonus if you have:
Exposure to agriculture, machinery, or rural industries
Experience across Australia and New Zealand markets
Digital marketing and analytics skills
Why You'll Love Working at AGCO
Work with leading global brands - Shape the growth of Fendt & Valtra in ANZ
Purpose-driven impact - Support the future of sustainable farming
Regional influence - Work across diverse Australian & NZ markets
Career growth - Opportunities within a global organisation
Inclusive culture - A place where ideas and people thrive
Flexible working - Hybrid and adaptable ways of working
Your Opportunity to Make an Impact
If you're interested in the chance to contribute to two distinct global brands, each with its own unique identity and growth journey, we would love to receive your application.
