Senior Marketing Executive - B2B
Sydney | Full-time | Hybrid - 2-3 days in our Leichhardt office
What you will love about this role:
At 3P Learning, our award-winning products - Mathletics, Reading Eggs,Mathseedsand Writing Legends - are used by millions of students and educators globally. The APAC region is our largest market, andwe'relooking for an experienced Senior Marketing Executive to help drive brand growth, demand generation and commercial outcomes right here at home.
This is a highly hands-on regional marketing role where you'll own the execution of in-market activity across campaigns, events, content, PR and field marketing - working closely with our Sales team, global marketing functions and Brand and Creative team to make sure APAC gets what it needs to grow.
You'llbe Sydney-based, sitting alongside our Sales, Marketing and Product teams at head office, with the autonomy to shape regional strategy and the execution capability to bring it to life. Ifyou'rea senior marketer who loves being close to market, building relationships with Sales and seeing your work drive real commercial impact - this role is for you.
Whatyou'lldo:
- Own the delivery of regional B2B marketing activity across APAC - campaigns, field marketing, sponsorships, PR,eventsand brand-building initiatives.
- Provide strong regional input into global marketing strategy, ensuring plans reflect local market conditions, buyerneedsand APAC commercial priorities.
- Work closely with the Sales team to understand market dynamics, customer painpointsand growth opportunities - and translate those into effective marketing activity.
- Collaborate with global Demand Generation, Customer Lifecycle and Product & Cross-Sell Marketing teams to support regional execution of campaigns and programs.
- Plan and manage regional campaigns, sponsorships, PR opportunities, regionaladvertisingand other in-market initiatives.
- Support new business and cross-sell activity byidentifyinglocal opportunities and adapting global strategies for the APAC context.
- Brief, develop and deliver marketing assets and campaigns in partnership with the Brand and Creative team, including copywriters and designers.
- Plan and coordinate webinars, podcasts and customer events that build brand credibility and generatepipeline.
- Identifyand coordinate local PR opportunities and manage relevant agency or supplier relationships.
- Source customer stories,testimonialsand case studies for use in campaigns and content - working closely with Sales toidentifythe right advocates.
- Contribute regional ideas and content into social media planning and broader marketing calendars.
- Review campaign content for regional accuracy, localrelevanceand suitability before APAC deployment.
- Manage relevant regional suppliers and vendors including event providers, PRagenciesand promotional merchandise suppliers.
- Own agreed APAC marketing budget lines and track spend againstobjectives.
- Track and report on regional activity and outcomes, providing clear feedback to improve future planning.
Whatyou'llbring:
- 8+ years' marketing experience, ideally in a B2B, SaaS, subscription,educationor EdTech environment.
- Demonstrated experience in hands-on regional marketing execution across campaigns, events, field marketing, contentsupportand PR coordination.
- Experience working closely with Sales teams to understand market needs and support commercial growth - withoutoperatingas a sales enablement resource.
- Experience contributing to lead generation and pipeline growth through regional marketing activity.
- Experience working with creative teams,copywritersand designers to brief and deliver regional assets and campaigns.
- Experience coordinating content inputs,identifyingcustomer stories and sourcing subject matter experts.
- Experience planning or supporting webinars, events,sponsorshipsor other field marketing initiatives.
- Experience managing external suppliers or agencies such as event vendors, PRagenciesor promotional merchandise providers.
- Experience managing parts of a marketing budget and trackingspendagainst agreedobjectives.
- Marketing qualification or relevant equivalent.
Whyyou'lllove working at 3P Learning:
At 3P Learning,you'llenjoy the balance of a hybrid environment - focused work time at home plus the energy and buzz of collaboration in our Leichhardt office (complete with an in-house barista).
You'llalso enjoy extras like 3 extra "purpose days" of paid leave each year to dedicate to what matters most to you, whether that's volunteering, personal projects, or simply recharging. 3P-ers also enjoy paid parental leave and complimentary access to all our learning products, helping you grow both personally and professionally.
You'llbe part of a dynamic ASX-listed company with global reach, but still small enough for your ideas to be heard, your contributions to be visible, and your impact to be real. Collaborate with passionate, creative colleagues in a culture that thrives on innovation, curiosity, and teamwork - and help shape the learning experiences of millions of students around the world.
Ready to apply?
We'dlove to hear from you. Apply now and tell us more about whatyou'dbring to the team.