Head of Marketing

The Head of Marketing leads the Vocus B2B Marketing function across SMB, Enterprise, Government, Strategic and Carrier Wholesale customer segments, while enabling both direct and partner-led routes to market. The role owns the marketing value chain, spanning brand, demand generation and product marketing through to pipeline creation, customer engagement and commercial performance.

This is a strategic, hands-on leadership role focused on building a high-performing marketing function that strengthens Vocus’ market position, sharpens segment execution, and converts business and product strategy into measurable pipeline, customer and revenue outcomes.

As a key member of the B2B leadership team, reporting to the GM of Product & Marketing, the Head of Marketing partners closely with Sales, Channels, Product, Network and Commercial Leaders to improve pipeline health, accelerate customer acquisition, support customer growth and deliver against Vocus's strategy and growth ambitions. The role manages a team of 11.

Key Responsibilities

• Set and deliver the B2B marketing strategy, aligned with company growth priorities, GTM models, segment plans and revenue targets
• Run a disciplined marketing operating model that translates strategy into annual and quarterly plans, budgets, campaign priorities, governance, performance reporting and execution cadence
• Own Marketing’s contribution to pipeline creation, pipeline quality, customer acquisition, retention, expansion and commercial ROI
• Build and optimise the demand generation engine to drive consistent, high-quality lead generation, a strong sales pipeline, higher conversion rates, faster velocity, and greater cost efficiency
• Develop and lead customer lifecycle marketing programs to improve customer experience, engagement, retention and growth, including up-sell and cross-sell
• Define and apply a clear segment prioritisation strategy, building targeted marketing plans for each segment to drive engagement, pipeline and growth, including Account-Based Marketing (ABM) for strategic accounts
• Lead product marketing across the full portfolio, including connectivity, cloud and security, owning GTM strategy and execution for lifecycle campaigns and new product launches
• Equip Sales and Channel teams with compelling messaging, campaign follow-up assets, playbooks, customer stories and enablement tools that improve conversion and commercial execution.

Requirements

• Extensive experience in senior B2B marketing leadership roles, ideally in telecommunications, technology or ICT
• Deep understanding of B2B telecommunications, connectivity, networking, cloud, AI and security solutions, ideally gained through direct experience in product leadership or vendor-side roles
• Proven experience owning pipeline generation and marketing-driven revenue outcomes
• Demonstrated experience managing multi-million-dollar marketing budgets across headcount, agencies, programs and partner investments with full commercial accountability, transparent ROI reporting, and strong commercial discipline
• Track record of building and owning a marketing performance framework with clear attribution across the pipeline, revenue, cost per lead and other relevant growth metrics
• Demonstrated success leading cross-functional teams in complex stakeholder environments
• Experience with marketing technology, CRM and analytics platforms
• Familiarity with AI-enabled marketing tools and their practical application across demand generation, content creation, personalisation, and marketing operations
• Strong commercial acumen and the ability to link marketing activity to business outcomes.