Senior Account Executive

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels - it's not a policy. It's behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority - it's championed by our own people internally and is a regular conversation.We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.

Job Description

#LI-KI1

Overview

The purpose of the Senior Account Executive role is to lead the day-to-day activation and delivery of offline media campaigns while supporting the wider client team in delivering high-quality campaign outcomes.

This role is responsible for campaign implementation, media buying, reporting, optimisation, and ensuring campaigns are delivered accurately, on time, and within budget across multiple offline media channels.

The Senior Account Executive plays a key role in maintaining strong relationships with clients, media partners, and internal teams while contributing to campaign performance, operational excellence, and positive client experiences.

The Senior Account Executive ensures strong attention to detail across all aspects of campaign delivery and takes responsibility for the accuracy and quality of all work completed.

Your scope will include:

Maintain strong relationships with internal teams, clients, media owners, and creative agency partners to support campaign delivery and business objectives.

Develop strong knowledge of client products, audiences, campaign objectives, and communication strategies.

Contribute relevant market intelligence and campaign insights to support client performance outcomes.

Collaborate with Account Directors, Senior Account Managers, Investment teams, and Digital teams to deliver integrated campaign activity.

Actively contribute to internal and external WIP meetings, identifying issues early and supporting proactive solutions.

Represent the agency professionally across all client and partner interactions.

Implement campaigns with high attention to quality, including:

Executing media campaigns in line with approved implementation plans and objectives

Managing media buying and campaign execution across channels including TV, BVOD, Cinema, Radio, Audio Streaming, Out of Home, and Print

Ensuring all bookings are accurate, confirmed, and loaded correctly within required timeframes

Managing holdings checks, material management, and POP processes

Monitoring live campaign delivery against planned objectives and KPIs

Identifying campaign delivery issues early and escalating with recommended solutions

Running weekly tracking and delivery reports across active media campaigns

Supporting campaign optimisation through collaboration with Investment and Account teams

Completing post-campaign reporting and analysis accurately and on time

Applying learnings from campaign performance into future activity and reporting processes

Contributing to competitive reporting, performance reporting, and savings analysis where required

Ensuring all campaign work is delivered accurately, on time, and to a high standard

Organisational Relationships:

Internal:

Reports to: Account Director or Senior Account Manager

Direct reports: Media Coordinator

Key contacts: Investment Team, Account Management Team, Digital Team, Finance, Analytics, and wider agency stakeholders

External:

Clients

Media owners and publishers

Creative agency partners

External suppliers and media partners

Commercial:

Manage campaign buying within approved budgets and cost tolerances

Deliver competitive rates across media channels outside of master media deals using agreed benchmarks

Support negotiations for make-goods, compensation, and campaign shortfalls

Ensure campaign spend, rate cards, and surveys are entered accurately into systems

Support delivery of Added Value reporting by media channel

Maintain awareness of commercial outcomes and campaign efficiency across all activity

People:

Build strong collaborative relationships across internal teams and external partners

Communicate clearly, professionally, and proactively with stakeholders

Support the training and development of junior team members where appropriate

Demonstrate accountability and ownership across campaign delivery responsibilities

Maintain a solutions-focused mindset in high-pressure environments

Contribute positively to agency culture, collaboration, and team engagement

Actively participate in learning opportunities, training sessions, and team forums

Skills & Competencies:

Strong understanding of offline media planning, buying, and campaign implementation processes

Strong organisational and time management skills with the ability to manage multiple campaigns simultaneously

High attention to detail and accuracy across buying, reporting, and campaign execution tasks

Strong analytical skills with the ability to interpret campaign delivery and performance data

Strong written and verbal communication skills

Ability to identify issues proactively and recommend effective solutions

Experience working across media buying, reporting, and audience systems and tools

Strong stakeholder management and relationship-building capabilities

Knowledge of the Australian media and advertising landscape

Senior Account Executive Behaviours:

Accountable & Reliable - Takes ownership of campaign delivery and ensures work is completed accurately and on time

Detail-Oriented - Maintains high levels of accuracy across implementation, buying, reporting, and financial administration

Proactive - Identifies issues early and works collaboratively to resolve them

Collaborative - Builds strong relationships with clients, media partners, and internal stakeholders

Commercially Minded - Understands campaign efficiency, buying value, and commercial outcomes

Organised - Effectively manages competing deadlines and priorities across multiple campaigns

Curious & Engaged - Demonstrates enthusiasm for media, clients, consumers, and industry trends

Client-Focused - Delivers professional, responsive, and solutions-oriented client service

What does it mean to be The ROI Agency?

At Zenith, we unlock new media potential to deliver optimal ROI.

'Media Potential' requires newly created media experiences and formats for distinction at scale. 'Optimal ROI' unlocks additional business returns for clients by linking our KPIs to client KPIs and taking a predictive approach to media planning focused on business revenue, not just media reach.

Underpinning our ambition is ROI3 - our three-part formula harnessing Insights, Imagination, and Investment to maximise ROI for clients.

InsightOur unique understanding of people through Australia's largest single-source monthly consumer panel, activated in close to real-time.

ImaginationOur creation of bespoke solutions beyond the current media reality, underpinned by award-winning work across Global, Regional, and Local markets.

InvestmentOur proven value advantage in quality and quantity to drive ROI, with audited clients verifying best-in-market trading positions for the last 13 years.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberte flexibility approach - "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Egalite, enABLE, EmbRACE, and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes - so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you - we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.